Hyundai Set to Launch Genesis Brand in India: What You Need to Know
Hyundai Motor Corporation is gearing up to introduce its premium luxury brand, Genesis, into India’s thriving luxury car segment. With expectations pointing towards a launch by the latter half of 2025, Hyundai has initiated a dedicated team to strategize the brand’s entry into the Indian market. The focus for Genesis in India appears to be on SUVs initially, aligning with the growing trend in the luxury automotive sector.
Genesis India Launch Strategy
Genesis India launch is anticipated to commence with the introduction of two Completely Built Unit (CBU) models, with plans for local assembly to follow subsequently. Hyundai is currently evaluating the potential launch of the GV70, GV80, and the upcoming GV90 SUVs in India.
Genesis GV70
The GV70, positioned as a rival to the Mercedes GLC and Audi Q5, boasts multiple powertrain options including petrol and petrol-hybrid variants.
Genesis GV80
The GV80, a popular Genesis SUV globally, competes in the segment alongside the Mercedes-Benz GLE and BMW X5.
Electric Offerings
The brand’s electric offering, the GV60 e-SUV, and the forthcoming GV90 SUV promise to further enrich Genesis’ portfolio in the Indian market.
Genesis Global Milestones
Genesis has achieved significant milestones globally, surpassing the one million-unit sales mark since its inception in November 2015. With a robust annual sales average and an expanding electrified portfolio, Genesis aims to consolidate its presence in key markets, including India.
Indian Luxury Car Market Growth
The Indian luxury car market, characterized by its rapid growth trajectory, presents a lucrative opportunity for automakers. Despite its modest share in the overall passenger vehicle segment, the luxury car market is poised to surpass 50,000 units for the first time in 2024.
Genesis’ Future Plans
Genesis has outlined ambitious plans to transition into a zero-emission brand by 2030, with a focus on electric vehicles starting from 2025. This strategic move aligns with Hyundai’s commitment to environmental sustainability, aiming to achieve carbon neutrality by 2035.
With Hyundai’s Genesis brand gearing up for its India launch, the luxury car segment in the country is set for a significant addition. As Genesis brings its globally acclaimed models to Indian shores, luxury car enthusiasts can expect a blend of cutting-edge technology, performance, and design.
When is Genesis expected to launch in India?
Genesis is likely to launch in India by the latter half of 2025.
What models will Genesis introduce in India initially?
Genesis will introduce two Completely Built Unit (CBU) models initially, with plans for local assembly to follow.
What is Genesis' focus in India's luxury car market?
Genesis’ focus in India will initially be on SUVs, aligning with the growing trend in the luxury automotive sector.