Tata Curvv Launched: Prices Start at ₹10 Lakh in India
Tata Motors has once again raised the bar in the Indian automotive industry with the launch of the Tata Curvv. Positioned as a premium coupe SUV, the Curvv introduces a new design philosophy, advanced features, and a wide range of engine options, making it a formidable contender in the mid-size SUV market. With introductory prices starting at Rs. 10 lakh (ex-showroom, Delhi), the Curvv is set to redefine the expectations of SUV enthusiasts across the country.
The Launch of Tata Curvv ICE
The launch of the Tata Curvv marks a significant milestone for Tata Motors as it continues to expand its SUV portfolio. Unveiled with much anticipation, the Curvv has quickly garnered attention for its distinctive coupe-inspired design and its promise of a dynamic driving experience. The introductory prices, which start at Rs. 10 lakh, are applicable for bookings made before 31 October 2024, offering early adopters a compelling value proposition.
The Tata Curvv has been strategically positioned to compete not only with traditional mid-size SUVs like the Hyundai Creta, Kia Seltos, and Maruti Grand Vitara, but also with the Citroen Basalt, a vehicle that similarly blends unique design with robust performance. The Curvv’s introduction into this competitive segment underscores Tata Motors’ commitment to innovation and its ability to meet the evolving needs of Indian consumers.
The initial reception to the Tata Curvv has been overwhelmingly positive, with industry experts praising its bold design, comprehensive feature set, and the versatility offered by its engine options. The coupe SUV segment in India is relatively new, and the Curvv’s entry is likely to stimulate interest and potentially redefine consumer preferences, drawing attention away from traditional boxy SUV designs.
Tata Curvv Price List (Ex-Showroom India)
Tata Curvv 1.2L Turbo Petrol Automatic
| Variant | Ex-Showroom Price (₹ Lakh) |
|---|---|
| Curvv Pure Plus | ₹12.50 lakh |
| Curvv Pure Plus S | ₹13.20 lakh |
| Curvv Creative | ₹13.70 lakh |
| Curvv Creative S | ₹14.20 lakh |
| Curvv Creative Plus S | ₹15.20 lakh |
| Curvv Accomplished S | ₹16.20 lakh |
Tata Curvv 1.2L Turbo Petrol Manual
| Variant | Ex-Showroom Price (₹ Lakh) |
|---|---|
| Curvv Smart | ₹10.00 lakh |
| Curvv Pure Plus | ₹11.00 lakh |
| Curvv Pure Plus S | ₹11.70 lakh |
| Curvv Creative | ₹12.20 lakh |
| Curvv Creative S | ₹12.70 lakh |
| Curvv Creative Plus S | ₹13.70 lakh |
| Curvv Accomplished S | ₹14.70 lakh |
Tata Curvv 1.2L Turbo Petrol Manual 125PS
| Variant | Ex-Showroom Price (₹ Lakh) |
|---|---|
| Curvv Creative S | ₹14.00 lakh |
| Curvv Creative Plus S | ₹15.00 lakh |
| Curvv Accomplished S | ₹16.00 lakh |
| Curvv Accomplished Plus A | ₹17.50 lakh |
Tata Curvv 1.2L Turbo Petrol Automatic 125PS
| Variant | Ex-Showroom Price (₹ Lakh) |
|---|---|
| Curvv Creative Plus S | ₹16.50 lakh |
| Curvv Accomplished S | ₹17.50 lakh |
| Curvv Accomplished Plus S | ₹19.00 lakh |
Tata Curvv 1.5L Turbo Diesel Manual
| Variant | Ex-Showroom Price (₹ Lakh) |
|---|---|
| Curvv Smart | ₹11.50 lakh |
| Curvv Pure Plus | ₹12.50 lakh |
| Curvv Pure Plus S | ₹13.20 lakh |
| Curvv Creative | ₹13.70 lakh |
| Curvv Creative S | ₹14.20 lakh |
| Curvv Creative Plus S | ₹15.20 lakh |
| Curvv Accomplished S | ₹16.20 lakh |
| Curvv Accomplished Plus A | ₹17.70 lakh |
Tata Curvv 1.5L Turbo Diesel Automatic
| Variant | Ex-Showroom Price (₹ Lakh) |
|---|---|
| Curvv Pure Plus | ₹14.00 lakh |
| Curvv Pure Plus S | ₹14.70 lakh |
| Curvv Creative S | ₹15.70 lakh |
| Curvv Creative Plus S | ₹16.70 lakh |
| Curvv Accomplished S | ₹17.70 lakh |
| Curvv Accomplished Plus A | ₹19.00 lakh |
Tata Curvv Trim-wise Features List
The Tata Curvv is available in eight distinct variants, each meticulously crafted to cater to different customer needs and preferences. Below is a detailed breakdown of what each variant offers:
1. Smart Variant (Starting at Rs. 10 lakh)
The Smart variant serves as the entry point into the Curvv lineup, offering a solid foundation of safety and convenience features at an accessible price.
- Engine Options: 120hp turbo-petrol with a 6-speed manual transmission, and 118hp diesel with a 6-speed manual transmission.
- Safety Features: Six airbags, ABS with EBD, ESP, hill hold control.
- Exterior Features: LED headlamps with DRLs, LED tail lamps, flush door handles, 16-inch steel wheels.
- Interior and Comfort: 4-inch digital instrument cluster, height adjustable driver’s seat, power windows on all doors, two-spoke illuminated steering wheel.
- Driving Modes: Eco, City, and Sport.
2. Pure+ Variant (Starting at Rs. 11 lakh)
Building on the Smart variant, the Pure+ adds more tech and comfort features, making it a well-rounded choice for tech-savvy buyers.
- Engine Options: Available with both turbo-petrol (MT/AT) and diesel (MT/AT) engines.
- Infotainment: 7-inch Harman touchscreen with Android Auto and Apple CarPlay.
- Additional Features: Cruise control, rear camera, steering-mounted controls, TPMS, electrically adjustable and foldable ORVMs, shark fin antenna.
3. Pure+ S Variant
The Pure+ S variant introduces luxury elements, making it ideal for those who value comfort and aesthetics.
- Key Additions: Panoramic sunroof, rain-sensing wipers, auto headlamps, 17-inch steel wheels.
- Engine Options: Similar to the Pure+, with choices between manual and automatic transmissions.
4. Creative Variant (Starting at Rs. 12.2 lakh)
The Creative variant enhances the driving experience with upgraded entertainment and convenience features.
- Engine Options: Available with all three engine options—120hp turbo-petrol, 125hp GDi turbo-petrol, and 118hp diesel.
- Infotainment and Comfort: 10.25-inch Harman touchscreen, eight speakers, wireless Android Auto and Apple CarPlay, auto climate control.
- Additional Features: 17-inch alloy wheels, rear defogger, upgraded four-spoke illuminated steering wheel.
5. Creative S Variant (Starting at Rs. 12.7 lakh)
The Creative S variant introduces premium touches, enhancing both the interior and exterior appeal.
- Additional Features: Panoramic sunroof, 18-inch alloy wheels, sequential turn indicators, auto headlamps, rain-sensing wipers.
- Engine Options: Includes the 125hp GDi turbo-petrol engine, offering more power and refinement.
6. Creative+ S Variant (Starting at Rs. 13.7 lakh)
The Creative+ S variant is packed with advanced technology and luxury features, making it a top choice for tech enthusiasts.
- High-Tech Features: 360-degree camera, blind view monitor, connected LED tail lamps.
- Additional Comfort: Mood lighting, hill descent control, 10.25-inch digital driver’s display, leather gear knob.
7. Accomplished S Variant (Starting at Rs. 14.7 lakh)
The Accomplished S variant offers a blend of luxury and practicality, making it perfect for those seeking a high-end driving experience.
- Engine Options: Available with all engine options, including the 125hp turbo-petrol and diesel with both manual and automatic transmissions.
- Luxury Features: Six-way powered driver’s seat, ventilated front seats, panoramic sunroof with mood lighting, leatherette seats.
- Audio and Tech: JBL nine-speaker audio system, rear disc brakes (125hp turbo-petrol and diesel variants), electronic parking brake with auto hold.
8. Accomplished+ A Variant (Starting at Rs. 17.5 lakh)
The Accomplished+ A is the flagship variant, offering the most comprehensive feature set for those who want the best the Curvv has to offer.
- Exclusive Features: Powered tailgate with gesture control, 12.3-inch Harman touchscreen, iRA connected-tech, Alexa voice commands with Car to Home functionality.
- Advanced Safety: Adaptive cruise control, lane departure warning, lane keep assist, forward collision warning, autonomous emergency braking.
- Additional Comfort and Safety: High beam assist, traffic sign recognition, rear cross traffic alert, blind spot detection, driver doze-off alert.
The Tata Curvv has made a strong entry into the Indian automotive market, offering a compelling blend of design, features, and performance at an attractive price point. With its coupe-inspired styling, advanced technology, and multiple engine options, the Curvv is well-positioned to appeal to a broad spectrum of SUV buyers.
However, the Curvv faces stiff competition in the mid-size SUV segment. Key rivals include the Hyundai Creta, Kia Seltos, Maruti Grand Vitara, Honda Elevate, and the Citroen Basalt. Each of these models brings its own strengths to the table, but the Curvv’s unique combination of style, technology, and value could make it a standout choice for those seeking something different from the traditional SUV offerings.
What is the starting price of the Tata Curvv?
The Tata Curvv is priced starting at Rs. 10 lakh (ex-showroom, Delhi). This pricing applies to the base Smart variant and is available for bookings made before 31 October 2024.
How many variants are available for the Tata Curvv?
The Tata Curvv is available in eight variants, ranging from the base Smart variant to the top-end Accomplished+ A variant, each offering a unique combination of features.
What engine options does the Tata Curvv offer?
The Tata Curvv is available with three engine options: a 120hp 1.2-litre turbo-petrol, a 125hp 1.2-litre GDi turbo-petrol, and a 118hp 1.5-litre diesel engine, with both manual and automatic transmission options.