Maruti’s Dream Series Includes Maruti Alto K10, Celerio, S-Presso
Maruti Suzuki is set to revolutionize the Indian market with its new Dream Series, featuring the popular models Alto K10, Celerio, and S-Presso. Priced at an enticing Rs 4.99 lakh (ex-showroom), these limited editions promise enhanced features and value for customers. Let’s delve into the details of this exciting lineup.
Maruti Suzuki’s Dream Series Overview
The Dream Series lineup by Maruti Suzuki is a strategic initiative to enhance the appeal of its small car segment. This limited edition range is designed to offer more features at a standardized price, ensuring customers get the best value for their money. By focusing on key models such as the Alto K10, Celerio, and S-Presso, Maruti aims to attract a broad spectrum of buyers looking for affordability without compromising on essential features.
Maruti Alto K10 Dream Series
The Alto K10 Dream Series is based on the VXi+ variant, which is known for its blend of practicality and features. The Dream Series edition enhances this by adding a reverse parking camera, a security system, and discounts on dealer-level accessories. This not only improves the overall functionality of the car but also adds a layer of safety and convenience for the driver.
| Feature | Details |
|---|---|
| Model | Alto K10 VXi+ |
| Ex Showroom Price | ₹535,000 |
| Reverse Parking Camera and Security System | ₹9,180 |
| Dream Series Kit Price | ₹7,390 |
| 20% Savings on Accessories | ₹1,790 |
| Total Price with Accessories | ₹544,180 |
| Alto K10 VXi+ Dream Series Price | ₹499,000 |
| Dream Savings | ₹45,180 |
Savings and Value
Priced at Rs 4.99 lakh, the Dream Series edition of the Alto K10 offers substantial savings compared to the standard VXi+ model, which is priced at Rs 5.35 lakh. Customers can save approximately Rs 45,000, making this edition an excellent value proposition for budget-conscious buyers.
Maruti S-Presso Dream Series
The S-Presso Dream Series builds on the mid-spec VXi variant, enhancing it with a range of features designed to improve both aesthetics and functionality. Key additions include a reverse camera, a pair of speakers, a security system, and an interior styling kit. Externally, the car features matte black cladding on the wheel arches, black and silver body side moulding, front, rear, and side skid plates, chrome garnish for the grille and rear hatch, and a stylish frame for the license plate.
| Feature | Details |
|---|---|
| Model | S-Presso VXi |
| Ex Showroom Price | ₹521,500 |
| Camera with Display, Security System, Speaker (1 Pair), Interior Styling Kit (Silver Ornament), Wheel Arc (Black Cladding), Body Side Moulding (Black & Silver), Side Skid Plate, Rear Skid Plate, Front Skid Plate, Front Grille Garnish (Chrome), Back Door Garnish (Full Chrome), Number Plate Frame | ₹40,749 |
| Dream Series Kit Price | ₹28,290 |
| 28% Savings on Accessories | ₹11,769 |
| Total Price with Accessories | ₹562,249 |
| S-Presso VXi Dream Series Price | ₹499,000 |
| Dream Savings | ₹63,249 |
Savings and Value
With a standard price of Rs 5.22 lakh for the mid-spec VXi variant, the Dream Series edition offers a more affordable option at Rs 4.99 lakh. This results in a saving of around Rs 63,000, providing significant value for buyers seeking a feature-rich micro SUV.
Maruti Celerio Dream Series
The Celerio Dream Series is based on the entry-level LXi variant and comes with notable upgrades including a Pioneer music system, a reverse camera, and a pair of speakers. These enhancements significantly improve the in-car entertainment and convenience features, making the Celerio an even more attractive option for buyers.
| Feature | Details |
|---|---|
| Model | Celerio LXi |
| Ex Showroom Price | ₹536,500 |
| Stereo Multimedia Pioneer and Camera | ₹20,970 |
| Speaker (1 Pair) | Included |
| Dream Series Kit Price | ₹17,790 |
| 15% Savings on Accessories | ₹3,180 |
| Total Price with Accessories | ₹557,470 |
| Celerio LXi Dream Series Price | ₹499,000 |
| Dream Savings | ₹58,470 |
Savings and Value
The standard price for the Celerio LXi is Rs 5.37 lakh. The Dream Series edition, priced at Rs 4.99 lakh, offers savings of approximately Rs 58,000. This makes the Celerio Dream Series an appealing choice for those looking for a well-equipped city car at a competitive price.
Strategic Importance of the Dream Series
Market Positioning
Maruti Suzuki’s Dream Series is strategically positioned to strengthen its hold on the Indian small car market. By offering feature-packed models at a uniform price of Rs 4.99 lakh, Maruti aims to attract first-time buyers and those looking to upgrade from entry-level variants. This move is expected to boost sales and enhance the company’s market share in the competitive small car segment.
Customer-Centric Approach
The Dream Series reflects Maruti’s customer-centric approach, focusing on delivering maximum value. By bundling essential features and offering significant savings, Maruti ensures that customers receive a product that meets their needs and exceeds their expectations. This strategy not only enhances customer satisfaction but also reinforces brand loyalty.
Limited Availability and Booking Information
The Dream Series models are available exclusively at Maruti Suzuki Arena showrooms across India. However, these limited editions are only available for a short period, adding an element of urgency for interested buyers. Customers can book the new Dream Series limited edition at Maruti Suzuki dealerships nationwide.
Maruti Suzuki’s Dream Series exemplifies innovation and affordability in the small car segment, catering to diverse customer needs. With enhanced features, discounted pricing, and a limited-time offer, these models are poised to make a significant impact in the market. The Dream Series offers a compelling blend of value, features, and style, ensuring that Maruti Suzuki continues to lead in the competitive Indian automotive market.
Also Read: 3 Maruti Suzuki Upcoming Cars in 2024
What makes Maruti's Dream Series unique?
The Dream Series combines affordability with premium features, making it an attractive proposition for budget-conscious buyers. Each model in the series offers substantial savings and added features compared to their standard variants.
Are automatic variants available in the Dream Series?
No, the Dream Series is limited to manual gearbox versions, providing a consistent price point and value proposition for all models.
Can customers book the Dream Series models online?
Yes, customers can book these limited editions at Maruti Suzuki dealerships across India, ensuring convenience and accessibility for all buyers.