Tata Curvv Launch Set for August 7: Unofficial Bookings Open
Tata Motors is gearing up to introduce a groundbreaking addition to India’s SUV market with the Tata Curvv, slated for launch on August 7, 2024. This eagerly awaited model marks Tata’s foray into the SUV-coupe segment, promising a blend of futuristic design and advanced technology. Initially debuting as an electric vehicle (EV), the Curvv aims to set new standards in its class, with an ICE variant set to follow soon after.
Tata Curvv Exterior and Interior Design
Derived from the Nexon’s platform, the Tata Curvv showcases a distinctive coupe-like silhouette that exudes sportiness and sophistication. It features Tata’s signature split-LED headlamps, sleek gloss-black cladding along the sides, and a dynamic split tail-lamp setup. Notably, the Curvv will be 313mm longer than the Nexon, offering a more spacious cabin and a 62mm longer wheelbase for enhanced stability and comfort.
Inside, the Curvv promises a luxurious experience with a focus on modern aesthetics and functionality. Drivers can expect a four-spoke illuminated steering wheel borrowed from the Harrier and Safari models, complemented by a 10.25-inch digital instrument cluster and digital dials. The EV variant may introduce unique switchgear and additional features to distinguish it from its ICE counterpart. Key features include a wireless charger, 360-degree camera, ventilated seats, connected car technology, and a panoramic sunroof, catering to the needs of tech-savvy consumers.
Tata Curvv Powertrain Options
The Tata Curvv will be available in both petrol and diesel engine options. The petrol variant will be equipped with a new 125hp, 1.2-litre turbocharged engine paired with manual and automatic transmission choices. On the other hand, the diesel variant will inherit the reliable 1.5-litre four-cylinder engine from the Nexon series, ensuring robust performance and fuel efficiency.
Positioned as a flagship EV in Tata’s lineup, the Curvv EV will utilize Tata’s Gen 2 acti.ev architecture. While specific technical details are limited, it is expected to offer a competitive driving range of 450-500km on a single charge, making it suitable for long-distance travel without compromising on sustainability.
Tata Curvv Expected Price & Rivals
Tata Motors aims to position the Curvv competitively in the market. The EV variant is anticipated to launch with a starting price around Rs 20 lakh, targeting consumers seeking eco-friendly mobility solutions. In contrast, the ICE variant, expected to follow shortly after, may enter the market with a price range of Rs 10-11 lakh, catering to budget-conscious SUV enthusiasts.
In the burgeoning EV segment, the Tata Curvv will compete directly with models like the Hyundai Creta EV, Maruti eVX, and MG ZS EV, offering a compelling alternative with its unique design and robust performance. Meanwhile, the ICE variant will challenge established midsize SUVs such as the Kia Seltos and Hyundai Creta, promising versatility and innovation in a competitive market landscape.
Tata Curvv Unofficial Bookings
Ahead of its official debut, Tata Motors has initiated unofficial bookings for the Curvv EV, allowing prospective buyers to secure their interest with a token amount of Rs. 21,000 at select Tata-authorised dealerships across India. This strategic move underscores Tata’s commitment to generating anticipation and ensuring a smooth transition into the market upon launch.
The Curvv has generated significant buzz within the automotive community, with enthusiasts eagerly anticipating its arrival. The combination of innovative design, advanced technology, and competitive pricing has positioned the Curvv as a frontrunner in the evolving SUV segment, poised to attract a diverse range of consumers seeking cutting-edge mobility solutions.
The Tata Curvv represents a bold step forward for Tata Motors, symbolizing innovation and commitment to delivering exceptional vehicles tailored to Indian consumers’ evolving preferences. With its imminent launch and strong pre-launch bookings, the Curvv is poised to make a lasting impact in the SUV-coupe segment, setting new benchmarks for style, performance, and sustainability.
When is the Tata Curvv expected to launch in India?
Tata Motors has confirmed the launch date for the Curvv on August 7, 2024, with the EV variant leading the debut.
What are the key features of the Tata Curvv?
The Tata Curvv boasts a coupe-like design, advanced digital displays, wireless connectivity, and a comprehensive suite of safety features including a 360-degree camera and Level 2 ADAS.
What are the powertrain options available for the Tata Curvv?
Buyers can choose from a 1.2-litre turbo-petrol engine, a 1.5-litre diesel engine, or opt for the eco-friendly EV variant offering an impressive range of 450-500km on a single charge.